Many organization encounter various problems in communication within or outside the organization. Due to this fact, the researcher deemed it necessary to research into various communication techniques/system, methods and channels of communication adopted by Nigerian Bottling Company Plc in the achievement of an organizational performance.
The aims of this write-up was actually to determine the adequacy of communication system in Nigerian Bottling Company and also the possible barriers, that would hinder the effectiveness of the system which in turn effects the organization performance. In carrying out this research, review of related authors works were actually barriers principle and importance of communication.
To ascertain the people opinion on the adequacy and the possible communication barriers, there would be no other way of determining the opinion of different individuals than through questionnaires, oral interview and observation.
From the questionnaires, presentation of analysis and interpretation of data were drawn. Showing that there were certain communication barriers that hinder organization performances. Some recommendation were then deduced from the finding which the researcher feels that if management adopted it may improve the role of communication system in Nigerian Bottling Company.
TABLE OF CONTENTS
CHAPTER ONE: Introduction
Reference
CHAPTER TWO: Review of Related Literature
Reference
CHAPTER THREE: Research Design and Methodology
Reference
CHAPTER FIVE: Discussion, Conclusion and Recommendations.
Reference
Bibliography
Appendages
LIST OF TABLES
Table 4i. Method(s) used to transmit information in the company.
Table 4ii. The General Attitude to work as regards communication system in the company.
Table 4iii. Direction of communication
Table 4iv. Channelling of Grievance and Suggestions
Table 4v. How Employees value the Importance of communication in the company.
Table 4vi. Rating of Communication by the Company.
Table 4vii. Methods of Communication that is most effective in the company for organizational performance.
Table viii. Delegation of Authority adopted within the company.
CHAPTER ONE
Communication consists of all the processes by which information is transmitted and received. The subject matter may include facts, intentions, attitudes etc. and the chief purpose of communication is to make the receiver to understand what is in the mind of the sender.
Therefore, communication is incomplete unless it is received and understood. As the usual outcome of the understanding is change in behaviour, effective communication can be regarded as part of a learning process.
Every organization depends for its daily operations on intricate communication network, which has improved over the years and has proved itself indispensable. The bigger the firm, the more elaborate the system becomes, and the greater the likelihood of expensive and time wasting. Mistake caused by the misunderstanding of the system from the psychological point of view, communication have a value which goes beyond the transmission and reception of information. The form which a communication takes profoundly effect the attitude of the employees and the degree to which they understand and support management policies. Many individual disputes originate from the failure of communication the understanding by the employees of the intentions of management or a misinterpretation of company’s policy.
Communication is fundamental to the existence of every human organization and it is so vital that without it no organization can succeed. Infact, communication is indispensable to human existence. Because one must like to communicate with people around him or her to share experience, ideas and feelings.
In an organization, one can only imagine what would happen if no communication exists. The employees will like to know when changes especially those that will affect them are about to make place. They will like to know what is expected of them in the organization to act in accordance with the standard rules and regulation and to let their feeding, desires, aspirations and effects to be known and recognized. Other members of the organization particularly the management. A good organization is the one which derives its objective from those of its members and this can only be achieved by establishing an effective down-ward, upward and lateral communication system. Hence, many organization plans was not successfully achieved, due to the poor communication channel used.
This study to solve the following research problems on the role of communication in an organization performance especially in Nigerian Bottling Company seeks to answer the following questions:
1. The company lacks modernized or latest communication gadgets.
2. The company experience poor communication channel.
3. Some managers are disillusioned because major decision affecting their departments are taken without them being included.
4. Most of the important directives given are treated with little or no seriousness.
5. Little of the information in the organization comes through grapevine.
6. Overloading of information towards the junior staff.
7. Some of the workers are illiterate and cannot read and write.
The purpose of this study is to find out the communication techniques and system used by the Nigerian Bottling Company Plc. And the determining of the effectiveness of such techniques and the system for effective organization performance. The major channels of barriers to effective communicating in the industry includes classifying any assumptions, avoiding semantic distortion, goody expressing of messages, polarization and discouraging of nonverbal messages.
Also, the company resolute conflicts through analyzing of the problem, identifying the needs of each of the parties searching for alternatives and having a careful attitude towards criticism. Also to recommend the best advertising strategy a firm can adopt to produce effectively.
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